Understanding and Reviewing a Master Franchise Contract

Understanding and Reviewing a Master Franchise Contract

Master franchise investments can provide a fruitful avenue for growth, granting the rights to operate and sell franchises in an area. The master franchise contract can be complicated, and it is legally binding. You may face financial hardship and/or legal trouble if the terms are not thoroughly reviewed. To avoid these risks, it is important to review the master franchise agreement carefully.

By hiring an experienced attorney to review franchise agreement, you can be sure you understand the obligations and protections laid out in the document.

What is a Master Franchise Agreement?

A master franchise contract allows a franchisee to develop and operate multiple units in a certain territory. The master franchisee generally serves as a sub-franchisor by selling and assisting with other franchise units. The agreement outlines the parties’ obligations, fees, training support, branding, the area of performance, and different expectations. Because of its scope and length of impact, a master franchise agreement will typically be more detailed than an agreement involving a single franchise unit.

Important Clauses To Review

Every master franchise agreement contains certain key clauses. To review the master franchise contract, your attorney must look at these details:

Territory Rights: Does the agreement provide exclusivity in a defined territory? Will the franchisor be permitted to open competing outlets in your territory?

Fees: Ensure you understand all costs, including the initial fees, ongoing royalties, advertising contributions, and renewal fees.

Training and Support: Be sure the franchisor has a plan to provide the training and support you will need to operate and grow your sub-franchisees.

Termination Rights: Be informed of your termination rights, including when the agreement can be cancelled and, if so, what the impact will be if you cancel it early.

Why You Should Have a Lawyer Review your Master Franchise Agreement

It’s important to have an attorney review the franchise agreement and its terms to protect your investment. Like most contracts, franchise agreements were written in favor of the franchisor. An attorney who can review a master franchise contract with experience can:

  • Identify ambiguous language or hidden fees
  • Translate legal terminology into plain language.
  • Recognize significantly one-sided obligations
  • Negotiate more favourable terms on your behalf.

Without these legal tools, you could agree to terms that are unreasonable, burdensome, or impossible to execute.

Common Mistakes Made Without Legal Review

Many franchisees often sprint to sign agreements without prior diligence. When the attorney reviews the franchise agreement, the common misconceptions may seem to be:

  1. Lack of complete understanding of performance obligations. You may be expected to open multiple units per year.
  2. Poor dispute resolution clauses. In arbitration or litigation, applicable rules could imperil your rights.
  3. Underestimating your total financial commitment. Initial and continuing royalties lead to rapid accumulation.

Avoid these mistakes by thoroughly reviewing master franchise agreement documents with a competent legal professional.

Conclusion

A master franchise opportunity can be enriching but involves significant responsibilities and risks. Before you sign, you should have an attorney review the franchise agreement and its terms. This will help you avoid future disputes, understand your rights, and clarify what the master franchise contract entails or does not entail regarding your intended business. In franchising, preparation is everything; the best way to guard your future is by examining each contract clause with sound legal advice.

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About Kieran Ashford

Kieran Ashford writes about personal branding and professional development for entrepreneurs. He offers guidance on building a strong personal brand to support business growth.